MG2 Mail is fully integrated with G2 Discovery and the Open Intelligence database.
- Data from the circulation system, Subscriber Concierge, Solicitor Concierge, and other sources are combined in MG2's proprietary Open Intelligence Database.
- G2D used the OI database to create analytical reports, segment documents, and especially multi-channel campaigns.
- Email campaign output can be performed two ways:
- Automated integration into MG2 Mail through an API
- Manually loaded into MG2 Mail by the user
- MG2 Mail (Listrak) is list centric - where a "list" is a data set that can be accessed by one or more messages. A "message" consists of HTML (or plain text) and settings that use all or some of the list for bulk email sends.
- Disposition data from MG2 Mail flows back into G2D history tables for use in reporting and campaign reference.